I always thought it was very cheesy when people talked about the Turkish Riviera, back when I was a Turkish Rivieran, and now, watching my place of residence become the Uruguayan Riviera, I can´t help but snort with laughter.
The Daily Mail provides the latest in free destination publicity, of the "this is an article about Punta del Este, but forget Punta del Este which I didn´t really visit, and go to Jose Ignacio, stop at La Huella, then go to Garzón, meet Mallmann, and don´t forget to have dinner at Marismo, that´s what us people in the know do".
Love it when, on second reference, Jose Ignacio becomes "Jose." It´s possibly the revenge against the Spanish language for dwellers of the River Plate calling a personal trainer "el pérsonal."
Frankly, when my friend Viia wrote the template for this article for Forbes about 3 years ago, well, she "designed the tour" for all them googlers with a press pass out there, so to speak, and did it well, and besides having written the first and best of such articles, she also did write about Punta del Este! OK, disclaimer, she did quote us in the article, but so did other reporters, none of whom compare to fabulous Viia.
Maybe my not-so-elated reaction derives from the fact that "Punta del Este, former St. Tropez, current Miami beach" story is old news. Bottom line is, we need a new story.
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